Bespoke Web Solutions

Rossco-Designs is a bespoke Edinburgh web design & development company which specialises in Content Management and web based applications. We offer packages from the classic 5 page website to highly tailored developments that deliver maximum impact and stunning quality. Accessibility, intuitive navigation, SEO (Search engine optimisation / website optimisation) and usability are the keys for any successful, professional web site and we stick to these requirements for all our developments.

As a highly experienced bespoke developer, consultant and freelance company, we deliver stunning, high-quality websites at competitive prices. We are firm believers in Web Standards (W3C) and Compliance which is closely followed and thoroughly tested on our sites. Every single page is hand-coded using the most trusted techniques, scalable, and keyword-rich content. Languages that we often use in our developments include PHP, mySQL, Mootools, Ajax, Json, RSS and XML feeds.

We carry out front and back end development which ties in to a highly flexible content management system and databases, on-site and off-site search engine optimisation. Absolutely nothing is outsourced, which means your web site will be professionally developed by us to your specifications. To insure that our clients get the very best solution for their requirements, we feel that keeping our work in-house has long terms benefits. It's our hand coded work so we know how to update, upgrade and manage content very efficiently; we also offer training so you can get the full use of your website, when you want.



Edinburgh Chamber of Commerce

We are a proud member of the Edinburgh Chamber of Commerce to bring a better standard of web development to the internet for local businesses in Edinburgh and the UK.



Goolge

Working closely with the biggest and best search engines of today will help to increase page rank and traffic which will generate more potential sales and interest.



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Design

Our goal is to pin-point the requirements of the client and how they envisage their web site is to look. The feel and look is the key to any successful web site and is paramount to holding potential clients and customers to that site, which could produce a sale or subscriber.

First appearances is everything and having a professional looking site is essential. As a Designer, we have the responsibility to produce an image that is suitable to the client, attractive to their potential customers and meets their expectations. Many designers use industry standard packages.

Some of the most popular, industry standard packages are also the most difficult to master. We do not rely on any one package to create a design or web site but use a number of them together which results in a feature and keyword rich product.

  • Photoshop – Graphic manipulation
  • Xara – Graphic and photo manipulation
  • Illustrator – Print and vector graphics.
  • Flash – Graphic Animation
  • Dreamweaver – Web site construction.
  • Notepad ++ – Hand coding for pros.

Many developers rely on programs such as Dreamweaver to construct a web site which could be a warning to their actual ability. Dreamweaver is a professional program and is used by some of the best developers out there but take this tool away from them, can they fix potential issues? Knowledge beyond your tools is important.

Development

Design done, time to make the web site work. To insure the graphics are sliced correctly, creating a bare-bones structure in order to see how things piece together in a mock setup is essential. This gives us a working prototype of a design before the serious development starts.

Wasting essential time on other tasks when the basics are not even ready is bad time management. We work with Dynamic Database driven frameworks that allow quick deployment of complex web sites as we have already spent the time developing our techniques and bespoke work.

With our bespoke web designs we use a number of techniques and languages to get the end product, which is a highly polished, professional and robust web site that is upgradeable and extendible. Some of the technologies we use include ;

  • XHTML – Preferred markup language
  • XML – Used for sitemaps and feeds
  • RSS – Mostly for news and blog feeds
  • PHP – Open Source Script Language
  • MySQL – Open Source Database
  • Javascript – Client Side Language

We use a variety of Open Source and 3rd party web design software from Content Management Frameworks, Systems, Blogging platforms, integrated shopping applications as well as bespoke development within these applications. Depending on the client’s requirements, the right solution can be found and tailored to requirement.

Standards

The World Wide Web Consortium (W3C), along with other groups and standards bodies, has established technologies for creating and interpreting web-based content. Web designers and developers should consider these standards and test to verify the final product complies.

These technologies, which we call 'web standards', are carefully designed to deliver the greatest benefits to the greatest number of web users while insuring the long-term viability of any document published on the Web. The benefits of using web standards are to help both developers and users.

Following the basics will have an impact on how a web site is maintained, accessed and will help to future-proof. Many designers and developers do not follow or understand the basics of standards but we do and we follow them. So what are the basics?

  • Use CSS rather than tables for layout
  • Use a valid markup language
  • Provide text for non-text components
  • Use hyperlinks that make sense
  • Compatible with newer browsers
  • Extensibility and accessible

Validators check the syntax of your HTML and CSS to make sure it is correct, and let you know about any errors or ambiguities. It's up to us to fix any errors and to uphold both our standards and those of the W3C. There is a lot more to web development than many believe but we cover all bases.
Visit W3C for more information on standards

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